Google is now just a week short of breaking its record for the longest time between PageRank updates.

Although from Google’s perspective PageRank is updated continuously the anticipated PageRank update is an export of these values so that they are shown on the Google Toolbar and other utilities.

According to SEO Company the last export of the PageRank data was 30th April 2007 and the longest time between updates has been 122 days.

Whilst the debate continues as to whether PageRank is as relevant as it used to be or if Google should continue to use it all, we see it as just one indicator out of a range to show how well we’re doing with our on-line visibility.

Whatever your opinion, its always nice to see something heading in the right direction and as we’ve continued with our effort to increase our search engine rankings and added a wide range of new products including UK short breaks and overseas hotel accommodation we’re keen to see the outcome of our hard work!