Gatwick Airport to use Twitter for customer feedback

Visitors passing through London's Gatwick Airport are being prompted to comment about their experience on social networking site Twitter.

As part of a re-branding project and billion pound investment scheme to help improve passengers' travelling experience at the UK's second largest airport, people will be encouraged to post feedback on Twitter.

Monitors positioned around the airport near check-in areas will regularly flash up messages encouraging passengers to tweet about their visit and send comments to @gatwick_airport, the airport's alias on the site.

The airport has already been using Twitter in a bid to create a more personal touch and intends to develop their use of social networking to provide a quicker response to customer comments.

Samantha Holgate, head of airport communications, said: "We aim to use social media as 24 hour response tool."

Gatwick is already responding to customer comments via their Twitter feeds but the move to install monitors prompting passengers to leave remarks is part of the airport's plans to further integrate consumer relations.

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