Brits plan to fly further

British travellers are more inclined to fly to long haul destinations from UK airports, according to a new study.

Europe has traditionally been the favourite place for British holidaymakers, hosting nine of the top ten overseas destinations according to the Office of National Statistics, but research from Cater Allen Private Bank claims Brits are willing to fly further.

According to the study, 63 per cent of Britons intend to holiday outside Europe this year while 21 per cent would prefer to fly to Australasia and 17 per cent would favour north America.

Sally Ann Watts, head of marketing at Cater Allen, said: "This research shows that Britons are moving away from traditional holidays and becoming aspirational in their holiday choices."

One reason why Brits want to fly further abroad is that they want to be the first person they know to visit a destination according to six per cent of people, the research revealed.