BA unveils Terminal 5 campaign

British Airways have announced they will launch an advertising campaign to promote the troubled Terminal 5 at Heathrow Airport, it has been reported.

Called "Terminal 5 is working", the advertising strategy will target all media channels and will include photographs of real people who will be featured the following day.

Katherine Whitton, general manager for marketing communications at BA, said: "This campaign isn’t about making big promises. The terminal has now been open for 131 days, more than six million people have travelled through it and it has been performing very well for some time."

Lasting 38 days, the campaign will focus on how security, flight punctuality and baggage arrival times have improved at the terminal.

"We are letting it speak for itself and reflecting genuine customer experiences on the aspects of the journey that research tells us are most important to them," added Ms Whitton.

Terminal 5 at Heathrow Airport was officially opened by her majesty the queen in March of this year.

Posted by Graham Greenaway on the 05/08/2008 17:16:43
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